This really makes me wonder: do we actually live in a capitalist society or when did people start to really believe in the empty corporate phrases like “we work with passion to make this world a better place”? In capitalism, everyone works because of cash hunger. On an individual basis you might find some people here that also have other motives like enjoying their work, although that is a second thought for most people, as you have to be able to afford that “mindset” to start with …
However, when we are talking about companies, forget it! They are all in it for cash hunger. And the bigger they get the greedier they get. And this is not by accident.
The best thing we can hope for is that someone decides that to much greed could be counterproductive as it could destroy the whole company. So, the best we may get is a moderately cash hungry Native Instruments. No one will ever buy NI just to ensure that composers keep their tools. Everyone who’d buy it would only do it in expectation of great profit.